MFLARMYAX
Conversion Rate Optimization

CRO Agent

Self-driving CRO — from hypothesis to launch.

From A/B test design to launch, streamlined

Design and launch A/B tests through chat

Use it from Slack, Teams, or the dedicated web interface

# cro-experiments
PM
PM Kim10:02

Give me hypotheses for this page: https://brand-a.com/product/detail

CRO Agent10:08

Page analysis complete. 5 hypotheses surfaced.

ICE 8.31. Add discount-amount badge
ICE 7.82. Strengthen CTA button contrast
ICE 7.53. Move reviews above the fold
PM
PM Kim10:10

Design the experiment for #1 and set it up in VWO

CRO Agent10:42

Done. Three variants set up in VWO, QA passed.

View experiment specOpen VWO preview

How an experiment comes together

E-commerce Brand A — A/B test designed and launched by CRO Agent

Mobile PDPProduct detail — savings badge experiment
Control
Control
Var 1: savings text
Var 1: savings text
Var 2: discount badge
Var 2: discount badge

What makes it different

Not a code generator — an agent that owns experiment strategy

Run experiments via Slack

Design and launch experiments through chat in Slack. Also installable on Teams and other tools.

Browser-based conversion audit

Each agent opens a real browser to see, diagnose, and verify the page itself.

Safe for production

Every experiment runs in VWO. Your production code stays untouched.

Experiment spec, written for you

Problem validation, solution rationale, variants, targeting, metrics, duration — all drafted automatically.

High-velocity testing

8+ concurrent experiments a week. What used to take 3 people three weeks, 1 person now launches in a day.

Follow-up experiments suggested

After launch: analyze, propose next hypothesis, loop back into a new experiment — automated.

Five agents working together

Every agent opens a real browser to see the screen and do the work

PM Agent

Orchestration, task routing, quality control

Analysis Agent

Inspects pages in the browser to diagnose issues

Design Agent

Auto-generates experiment mockups

Coding Agent

Writes JavaScript → registers it in VWO

Review Agent

Opens the preview to verify intent matches build

Plugs into your stack

Hooks into your existing stack and auto-builds everything up to a ready-to-launch draft

CRO Agent
VWO
Optimizely
GrowthBook

CRO experiment cycle: 2 weeks → 1 hour

Same team, same budget — different experiment velocity

Legacy manual process (2 weeks)

Site research (2–4h)
Write hypotheses (1–2h)
Design/spec (2–3h)
Dev/VWO setup (1–3 days)

CRO Agent (done within 1 hour)

Before — legacy CRO squad

SquadPM + UX + DA + Engineer
Headcount4
Sprint cycle2–4 weeks
Launches per sprint2–4 experiments
Weekly equivalent0.5–2 / week

After — AI Agent squad

SquadPM + Agent
Headcount1
Sprint cycle2 weeks
Launches per sprint6–10 experiments
Velocity delta1.5–6× faster

Deploy CRO Agent

MarketFit Lab partners with you from deployment through operations